For estheticians
Intake forms that work. Series & packages. Hour-plus deposits. Live in 20 minutes.
Free to start, no card · from $18/mo · cancel anytime.
Example site
Bottega is one of nine live BKRDY example sites, a real working booking site, not a screenshot. Intake forms that capture allergies and contraindications, series packages, deposits sized for hour-plus services. Tap it on a real phone.
Live example · Bottega
Cream and terracotta, never clinical. Intake forms built around allergies and contraindications, series packages for clients on a treatment plan, deposits sized for hour-plus services.
Founding pricing
Founding-member pricing for the first 500 owners. Your rate stays put for as long as you’re subscribed, even as we add features. Free to start, no card.
Solo
billed monthly
billed annually ($216/yr) · save $36
Unlimited text reminders · included
One calendar. For solo estheticians running their own treatment room.
Studio
billed monthly
billed annually ($348/yr) · save $60
Unlimited text reminders · included
For multi-practitioner skin studios. Per-staff calendars, separate Stripe payouts, full feature set.
Studio+
billed monthly
billed annually ($564/yr) · save $96
Unlimited text reminders · included
For bigger teams. Up to twelve staff, a calendar each, and everything in Studio.
Custom Websites
custom build · monthly care plan
Everything in Studio · included
A fully custom website designed and built on the BKRDY engine, with onboarding handled for you from day one.
Tell us about your business
Contact salesAdd-on: every template + design control, $5.99/mo. On any plan, including Starter. Theme effects, custom links, and the full library. Added from your dashboard, cancel anytime.
Templates
Designed booking websites, each with a different mood. Same booking engine underneath. Pick the one that matches the room.
Designed first
Three templates built around how a skin studio actually feels. Opaline is pearl, marble, and muted champagne. Lush Studio is cream with handwritten script and sage. Petale is blush and rose with gold flourishes. Pick the mood that matches the treatment room, the booking is already wired in.
Intake on file
Pre-visit intake form captures allergies, prior reactions, current medications, and any contraindications. Notes save to the client profile, so you do not re-ask at every visit. New-client intake auto-includes consent language and patch-test acknowledgments where you need them.
Series + packages
A six-session chemical peel package paid up front, with each visit drawn from the package. Series fields show remaining sessions on the client profile, so you and the client are always on the same page. Packages can mix services, so a brow lamination and lash lift package books as one purchase, two appointments.
Right-sized deposits
A 90-minute custom facial deserves a deposit. Set a flat amount, a percentage, or a per-hour rate. The deposit becomes credit toward the appointment, so it never feels punitive, but a no-show on a long booking hurts much less. Returning clients can skip the deposit if you set the rule that way.
Pre-visit reminders
A facial reminder that says "no retinol 48 hours before" lands better than a generic "see you tomorrow." Pre-visit prep instructions go out automatically with the appointment reminder, by email (SMS text reminders coming soon), 24 hours and 2 hours before. Aftercare instructions auto-send after the visit, with rebook reminders timed to the service cycle.
No-cost migration
We import your services, hours, client list, and treatment notes where the export allows. Usually the same day, free, included on every plan. You keep your standing series and your client history, so the first month feels seamless instead of like starting over.
Plan that fits
Solo facialists and skincare studios. Full booking flow, intake, deposits, and reminders built in. $15 per month, billed monthly. Cancel anytime.
Need more? Studio ($29/mo) a multi-practitioner skin studio. per-staff calendars and separate stripe payouts.
Switching platforms
Coming from Acuity, Square, Vagaro, Booksy, GlossGenius, or anywhere else. We rebuild your services and import your client list. Usually the same day, free, included on every plan. Keep your standing appointments, your phone numbers, your everything.
Questions
Yes. Intake form supports consent language and acknowledgments. Signed forms save to the client profile so you have them for the visit.
A client buys a package up front and each session draws down from the balance. Remaining sessions show on the client profile and on their confirmation emails.
You can require an intake question to be answered yes (e.g. patch test completed) before the booking holds. If the answer is no, the booking flow surfaces the patch-test option first.
Yes. Treatment notes save to the client profile per visit, with custom fields you define (product used, observations, follow-up dates).
Gift cards ship in late 2026. For now, the booking flow handles services, packages, deposits, and pre-paid series.
A basic product catalog ships in late 2026. For now, gallery photos can link out to wherever you sell retail.
Yes. On Studio plan, each practitioner has their own calendar, services, and Stripe payouts.
Most estheticians are live in 20 minutes. Migration from Acuity, Square, or GlossGenius usually finishes the same day, free.
Guides
Free, practical reads on pricing, booking, and growing your business.
What waxing costs in 2026 by service, from brows to Brazilian, plus how estheticians build a wax price list that protect
How to price facials in 2026: real ranges by service, the cost-plus math behind your menu, add-on upcharges, deposits, a
Define lapsed, segment your list, and send a win-back sequence that actually returns clients. An honest take on when a d
For estheticians
Start free. Free migration from whatever you are on now.
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