Velvet Theory

The name. "Velvet" for plush, tactile richness. "Theory" for a considered, editorial point of view.

Moody · Editorial · Luxe

Deep jewel-tone backgrounds paired with a constant warm gold. Sophisticated and after-dark.

Use this template

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Palette

Colors, in their places.

Base canvas (pick one)

Owner-pickable canvas, switched from your dashboard.

Burgundy

#2D0F19

Midnight

#0E1A2B

Emerald

#0F2620

Plum

#1F1130

Charcoal

#1A1A1C

Ivory (Text)

#F5EFE6

Highlight (constant)

Same on every canvas.

Warm Gold

#C9A876

Type

The fonts that carry it.

Display

Velvet Theory

Fraunces

Body

A considered point of view.

Inter

Built for editorial rooms

A salon template with editorial weight

Velvet Theory runs deep burgundy with constant warm gold accents. Dramatic, after-dark, considered. Built for hair salons with a strong color program, lash studios doing volume work, and makeup artists with an editorial portfolio. The gold accent ties every section together so the whole page reads as one brand.

Already in the template

Every section a luxe salon needs

Hero with studio name and an editorial subhead. Service menu with color tiers, processing time built in, and price-on-request options for custom work. Per-stylist or per-artist bios with portfolio links. Gallery with mood filters (color, lash, makeup) and before-and-after. Hours, policies, deposit terms. Booking flow with per-stylist calendars and Stripe deposits.

Who tends to pick it

Salons and lash studios that lead with brand

Hair salons doing color work as a signature service. Lash studios doing volume and mega-volume sets where the room reads luxe. Makeup artists with editorial work in their portfolio. Beauty boutiques with multiple service lines. Not a fit for soft, romantic brands, that is Petale.

Plan that fits

Studio at $29/mo covers most Velvet Theory salons

Studio covers a salon with multiple stylists or artists, per-staff calendars, separate Stripe payouts, color processing time, and a waitlist. Solo stylists and solo lash artists can run Velvet Theory on Solo ($15/mo) with a single calendar. Compare plans →

Velvet Theory (live)